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Welcome to the Paid Advertising Course
Learn how to leverage paid advertising to drive traffic, generate leads, and boost sales with our Paid Advertising (PPC) Course. This course breaks down pay-per-click strategies across platforms like Google, Facebook, and Instagram into simple, actionable steps. You’ll discover how to target the right audience, create compelling ads, set budgets, and measure results so that every dollar you spend works harder for your business. By the end, you’ll be able to run effective ad campaigns that bring real, measurable results.
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PPC allows you to reach your ideal audience instantly. Instead of waiting months for organic growth, your ads appear in front of people actively searching for what you offer—bringing quick, high-quality traffic to your business.
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You decide exactly how much you spend and when. Whether you invest $5 a day or $500, PPC gives you complete control, making it one of the most flexible and manageable advertising options for any business size.
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PPC places your business in front of users at the perfect time—when they’re actively searching for a solution. This means higher intent, higher conversions, and faster decision-making. These types of leads are called hot leads.
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Every click, impression, and action can be tracked. This data helps you understand what’s working, what’s not, and how to optimise your campaigns for better performance—no guessing, just numbers and results.
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With the right targeting and messaging, PPC drives people who are ready to buy straight to your website or offer. This makes it one of the most reliable methods for boosting sales, sign-ups, and inquiries.
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Target users by interests, location, keywords, behaviour, demographics, and more. With PPC, you’re not just reaching people, you’re reaching the right people at the right time.
Paid Advertising
The Business Launch Kit is a comprehensive, step-by-step toolkit designed to help aspiring entrepreneurs confidently launch, market, and grow their digital businesses. This kit provides essential training, guided templates, branding tools, and strategic marketing skills.
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Setup Ads on the Internet
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Lesson 1: Creating Ads that Convert
In this lesson, you’ll learn the fundamentals of crafting high-performing ads that capture attention, communicate value, and drive real results. You’ll discover what makes people stop scrolling, how to speak directly to your target audience, and the psychology behind why certain ads perform better than others.
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Lesson 2: Growing on YouTube with the Free Ads Method
You’ll discover how to grow your YouTube channel using a powerful strategy known as the Free Ads Method in this session. You’ll learn how to position your videos so they show up in search results, recommended feeds, and suggested videos, allowing YouTube’s algorithm to promote your content for you.
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